Recently Google released Google Ad Manager! This is a great action for Google, it prove that Google will dominate internet advertising marketing, just as I predict. Google bought Doublleclick , the biggest advertising company last year, for $3.1 billion. Now Google can say “I am the thumb of the internet world! “. It's very true. Now let's take a look at Google Ad Manager.
Google says –
“It is a hosted ad management solution which is free that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory.
- Decrease training time and trafficking steps with simplified tagging and inventory management.
- Ensure quicker ad delivery and fewer reporting discrepancies.
- Pay nothing for ad serving, feature upgrades, or system maintenance.”
Now it is in beta, you need an invitation to join it, I haven't joined it, but I hope they give me an invitation, and I will give it a try, I hope it will be as good as they claim.
From all of the actions Google has taken these years, I think Google will focus on advertising, other than Search Engine, where there is money, where Google will go.