Most people need to stand out on internet, because most of us has desire to let people know us. Website like Spock.com can meet our need, with Spock we can search anyone by name, e-mail, or tag . Within a search result are links to other places a person is on the Web such as Blog, Myspace, WIkipedia, etc.
On Spock you can claim our own search result and edit and add content to ourselves and others (similar to a mixture of Google and Wikipedia). This is very cool for us to stand out online. This is the main reason that many people like Spock.
I am very luck, because I am on Spock too, you can do a search there with my name, you will find me there. Here is a widget of Spock. Enjoy!